sound beliefs

Sound is powerful.

It shapes our perceptions. It influences our behavior.

When it comes to your brand identity and communication, sound shouldn’t be an afterthought.

We believe that sound science is just as important as sound art.

We believe that sound choices should produce measurable results.

We believe that sound is a strategic weapon, not just a tactical tool.

We believe it’s time to change the conversation about audio and advertising.

We’re iV.

We’re leaders in a sonic revolution, helping brands harness the power of sound.

We’ll help you find your voice.
Then we’ll teach you to sing.

sound focus

Strategy

Our design centric approach uncovers the audio identity of a brand and aligns it crossmodally across multiple touchpoints. From assessments and audits to ideation and system creation, we work to increase congruency, enhance efficiency and maximize returns on audio investments.

Content

Whether it’s supervising audio vendors from a brand’s network of preferred providers or tapping into our own network of talented audio professionals, our years of experience working with music and sound enables us to produce, discover and procure the audio content needed to build a cohesive audio brand.

Research

We collaborate to design testing methodologies that gather the data and insights brands need to make informed decisions. Our testing solutions can be applied at the developmental phase of creating audio assets, at the application phase where optimization is desired, and/or when benchmarking is needed to create baseline data for effectiveness measures.

Management

An audio brand is only as good as its implementation. We help brands foster experiential connections with consumers. We train brand managers and agency partners, helping them identify relevant marketing opportunities, control costs, and build audio brand equity through consistent application of audio branding best practices.

our team

Steve Keller:

CEO / Strategist

Steve is a sonic alchemist, blending art and science into award-winning audio strategies and creative content for a long list of global agencies and brands. Considered a leading expert in the field of audio branding, Steve shares his insights and research at international conferences, professional organizations, and universities around the world. In addition to a degree in psychology, Steve has over 25 years of experience in the music industry. He is the 2017 recipient of the iHeartMedia Scholarship for Leadership in Audio Innovation and is currently completing an Executive MBA through the Berlin School of Creative Leadership.

Daniel Noga

General Manager

Daniel graduated with a BA from Middle Tennessee State University’s Recording Industry Program, with an emphasis on audio engineering, and radio and television production. A skilled engineer, editor, and sound designer, Daniel has worked side by side with Steve Keller since the inception of iV in 2005, handling all the engineering needs of iV's growing roster of agencies and brands and eventually landing in the role of General Manager. Daniel’s attention to detail and ability to manage technical aspects of production - from recording, mixing, sound design, editing and project flow - allow iV to operate with the highest level of quality and efficiency.

Gina Graham

Business Manager

Gina is a Certified Public Accountant who received her BA in Business Management from Austin Peay State University. Her business management experience encompasses a wide range of industries, from healthcare and construction to insurance, legal, and music. Gina keeps the books balanced, the bills paid, and the taxman happy.

Kurt Goebel

Creative Director

Kurt was awarded a scholarship to study piano at the University of Illinois, and upon graduation was accepted in the prestigious Media Writing and Production Master’s program at the University of Miami. In addition to his commercial work, Kurt has released a number of independent EDM records, with cuts regularly licensed for use in promos, trailers, and retail environments. Kurt brings a unique set of experience and skills that enable him to get to the heart of what is sonically and emotionally needed to create lasting audio assets for our clients.

sound beliefs