Whether it’s pioneering research into crossmodally congruent soundscapes, designing a methodology for encoding and decoding audio archetypes, or developing predictive analytics to measure audio ROI, iV is continually exploring new ways to help brands make sound decisions.
To help share what we’ve learned along the way, we’ve created iV academy: an ever expanding collection of publications, presentations, and workshops designed to open minds (and ears) to the power of sound.
Tailored exclusively for your brand and/or agency, our workshops help your team learn to connect audio dots in innovative ways.
Through interactive dialogue and shared experience, participants explore audio branding best practices and their application, from a foundational understanding of sound and music to the strategy, creation, testing and management necessary to build iconic audio brands.
It’s one thing to stay up to date on the latest trends and research. It’s another to actually shape the future of audio branding. From ground breaking research projects to peer-reviewed publications, interviews, and featured articles, we’re using our voice to change the conversation about audio and advertising.
Enhancing the Evaluation of Piquancy by Means of a Customised Crossmodally Congruent Soundtrack
Key Insights on the Value of Music, Sound and Branding
The Sound of Chocolate - An Audio Branding Case Study
Towards an Examination of Emerging Best Practices in the Audio Branding Industry
A Musical Semiotics Approach to the Encoding and Decoding of Archetypal Figures
Developing Predictive Analytics for the Use of Music in a Brand/ Advertising Context
We’ve worked hard to gain recognition as one of the world’s leading experts in the field of audio branding. We’re thrilled to share our insights and experience not only with our clients, but with audiences at international conferences, professional organizations and institutions of higher learning around the world.
Steve Keller, CEO and strategist at iV explains how harnessing the power of sound can influence society and culture in an impactful way.