kitchen theory
Together with an innovative team of neuroscientists, chefs, designers and marketers, iV forms part of the Kitchen Theory “think tank” - a unique group of scientists and artists with the mission to open minds about the way we experience food with all of our senses.
The work of Kitchen Theory ranges from scientific research and cooking workshops to experimental dinners and experiential marketing events.
In addition to strategic ideation and applied research, iV creates original, crossmodally congruent soundscapes for many Kitchen Theory initiatives.
Gastrophysics: The newly coined term for a discipline that combines gastronomy (the “art of the table”) with psychophysics (the relationship between physical stimuli and mental phenomena).
More on Gastrophysics:
www.kitchentheory.com/...
Article 1: www.luxurylondon.co.uk/...
Article 2: www.theguardian.com/...